Typically, an elevator pitch will last no more than 2 minutes, although it is usually much shorter (20 or 30 seconds) - about the length of the average elevator ride. What Is an Elevator Pitch?Īn elevator pitch is a persuasive, concise introduction that provides the listener with a solid idea of a person, a business, a product, or a service (or practically anything else) within just a short space of time. So, let’s see what exactly is an elevator pitch, why should you have one, and how to create it. There should be no doubt by the end of your pitch as to what you want to do moving forward.We are all kind of familiar with the notion of an elevator pitch, but that is not nearly enough to be able to effectively craft and use one. Regardless, it’s important to be clear and direct. This doesn’t have to be a huge deal it might just be a request for a follow-up. Successfully doing so can mean you nail that dream job, get funding for your project or build a connection that can help you in your career.įinally, be direct about your ask. Especially when it comes to very competitive positions, you’ll need to demonstrate your specific value compared to other candidates. Center what makes you or your idea distinct from others. This is why it’s so important to get what you do across, so that you can align your experiences with the opportunity in front of you.Ĭonsider what you can uniquely bring to the table. You’ll need to demonstrate the value you plan to bring to whatever position or opportunity you’re pitching for. This is your ask, and it will determine many aspects of how you present yourself in an elevator pitch. Regardless, the point of your pitch is to persuade someone to consider you for that internship, business meeting or opportunity. You may just be looking to share a business card. You may want to be ready to impress recruiters at a job fair. There are a few reasons to develop an elevator pitch. This information can help a potential employer see what you’re bringing to the table as it relates to their specific needs. This would be a great opportunity to relate your marketing experience and any examples of your work. They might mention that they are looking to get more aggressive with their marketing strategy. It helps carry the conversation along, and their answers can give you an opportunity to relate your experience back to theirs.įor example, you can ask a potential employer about where they see their company growing in the next few years. This is also a great opportunity to pose questions to the person you’re speaking with. Have you succeeded under pressure? Do you have a unique talent that distinguishes you? Including these in your elevator pitch can express the type of candidate, business partner or collaborator you are. It’s also important here to speak about your strengths. You’ll have to keep it short and limited to just the experience relevant to the situation, but this is the opportunity to communicate the cold, hard facts about your experience. This is the place, however, where you can get across the work experience and educational background that make you stand out. Of course, you won’t have time for the most detailed summary. If you're looking to improve your salesmanship read on for tips and examples from a University of Phoenix certified career advisor.Īfter introductions, it’s time to convey what you bring to the table. While that may sound easy, it can take time and training to nail your pitch. This handy career skillset can help you sell yourself or your ideas in a succinct and interesting way. That's where the elevator pitch comes in. So, making the most of an opportunity becomes more important than ever, particularly in business where being first is often the coveted position. It can seem like everyone is short on time and patience. It’s a fast-moving world out there and getting you and your ideas in front of the right audience can be difficult. Career Services at University of Phoenix can help you develop your pitch, as well as other skills to enhance your career.There are three main questions to answer with an elevator pitch: “Who am I?,” “What do I do?” and “What’s my ask?”.These pitches are useful for networking and interviewing as well as building an interest around your own ideas.An elevator pitch (or elevator speech) is a 30- to 60-second summary of yourself or an idea that you share with a certain audience, typically a boss or interviewer.
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